4 Ways to Boost Your Business’ Facebook Page Exposure

Technology is a constant in the modern business world, and it is also one of the fastest changing assets every company has at its disposal. The arrival of social media has been a game changer for businesses to drive customer traffic to websites or brick and mortar stores. Facebook has long been the king of social media. Therefore, a well-designed Facebook page can be a huge source of revenue for any business looking to make a splash in exposure and marketing. There are plenty of tips to help boost the exposure of the Facebook page of an organization.

1. Make Sure It is Easy to Find

The internet is a crowded place with new pages, posts, and articles popping up every day. That being said businesses and business oriented people need to make sure their page is easy to find. For example, a search for Harry Dhaliwal’s profile yields a number of results, but making sure customers, fans, and suppliers find the right page is a matter of standing out. Luckily, the biography line of Facebook can easily differentiate the right page from the incorrect one, which means companies need to carefully enter the information to elevate exposure.

2. Use Pictures

People tend to be visual by nature, which means pictures and images are an important part of social media. Facebook offers a simple and efficient photo sharing system, and companies looking to harness the full capabilities of the social network should make it a point to include a number of great pictures on their page and in their newsfeed. Pictures generate likes, comments, and shares, which helps elevate the appeal of the page and the account.

5 Ways to Better Organise to Grow Your Business

For small business owners having a goal and a plan to achieve it is a must if they are to succeed and grow their business to be next Amazon or Google. However, I have come across many who just live one day at a time without having any organization around their business or life. While this may work for some time in the long run it will have negative impact on your ability to get things done efficiently and build a successful business. An organized business, including desk, financials or management will be able to grow to its full potential. Here are 5 tips to bring some sanity in your chaotic day-to-day business activity.

Purge Your Desk

When was the last time you had a proper clear out of your desk? I bet there are all kinds of documents and useless files that have been sitting in there for years. If that sounds familiar to you, it’s probably about time you thought about purging the desk and making it more manageable. Once you’ve done this, the difference will be immediately noticeable for you. Things will be easier to find and you won’t feel so cluttered and disorganised when you’re sitting at your desk doing work.

List Your Goals

Everyone has goals that they want to achieve in the months and years ahead. But don’t keep these goals locked away in your mind. Instead, you should list them and then share them with the whole office. Your employees should share in your goals and then you can work together to achieve them. Your goals will need to be realistic and ambitious at the same time. That’s not an easy thing to do, but it’s something you should definitely aim for. This is a form of organisation because it helps to focus the minds of everyone in the office.

User Experience Guidelines to Build Great Website for Small Business

If you are coming from a web design background, then you already know that usability is one of the most important factors when it comes to your users visiting and staying on your website or web application. In reality, it goes beyond just usability in the realm of user experience. Use experience goes beyond having a website that is just usable. A true user experience includes number of components such as taxonomy, content, visual design and user feedback. This why it behooves business owners to focus on user experience guidelines as explained below.

User Experience Guidelines and Visual Design

Now, the visual design aims at optimizing the visual communication between the site and the user. This component communicates the underlying website’s structure to the user, giving out relevant information at the right time in the process. Generally, this manifests in graphic design standards and branding guidelines for a site.

On the other hand, taxonomy focuses on the harmonious classification of content, user orientation as well as navigation. Do the users know where they are at all times? Do they have ways to navigate to various areas of the site and is it clear by which clicks they can find something?

The content component reminds you that even if you have high usability and great navigation, it all does not help if you do not have relevant content. By relevant, we mean that there is everything that the users want, and that the information is helpful and meets their expectations.